After losing a coveted role in an upcoming film to another actress, screen queen Mona Marshall (Lola Lane) protests by refusing to appear at her current movie’s premiere. Her agent discovers struggling actress Virginia Stanton (Rosemary Lane) — an exact match for Mona — and sends her to the premiere instead, with young musician Ronnie Bowers (Dick Powell). After various mishaps, including a case of mistaken identity, Ronnie and Virginia struggle to find success in Hollywood.

The Wolves baseball team gets steamed when they find they’ve been inherited by one K.C. Higgins, a suspected “fathead” who intends to take an active interest in running the team. But K.C. turns outs to be a beautiful woman who really knows her baseball. Second baseman Dennis Ryan promptly falls in love. But his playboy roommate Eddie O’Brien has his own notions about how to treat the new lady owner and some unsavory gamblers have their own ideas about how to handle Eddie.

Playboy Andy Mason, on leave from the army, romances showgirl Edie Allen overnight to such effect that she’s starry-eyed when he leaves next morning for active duty in the Pacific. Only trouble is, he gave her the assumed name of Casey. Andy’s eventual return with a medal is celebrated by his rich father with a benefit show featuring Eadie’s show troupe, at which she’s sure to learn his true identity…and meet Vivian, his ‘family-arrangement’ fiancée. Mostly song and dance.

Discovery by Flo Ziegfeld changes a girl’s life but not necessarily for the better, as three beautiful women find out when they join the spectacle on Broadway: Susan, the singer who must leave behind her ageing vaudevillian father; vulnerable Sheila, the working girl pursued both by a millionaire and by her loyal boyfriend from Flatbush; and the mysterious European beauty Sandra, whose concert violinist husband cannot endure the thought of their escaping from poverty by promenading her glamor in skimpy costumes.

Romance strikes when a vacationing millionairess and her daughter spend their vacation at a posh New England resort.