Video store clerk Ed agrees to have his life filmed by a camera crew for a tv network.

As a writer named Mike struggles to shepherd his semi-autobiographical sitcom into development, his vision is slowly eroded by a domineering network executive named Lenny who favors trashy reality programming. The irony, of course, is that every crass suggestion Lenny makes improves the show’s response from test audiences and brings the show a step closer to getting on the air.