Influencers venture to the mysterious Island of the Dolls, only to be hunted by Santana, a malevolent spirit trapped within a supernaturally powerful doll. Fighting for survival, they realize Santana will not stop until she finds her perfect human host, while also discovering she is not the only danger…

A detective begins to investigate a series of mysterious murders that are connected to a demonic book that brings dolls to life. As the body count begins to rise, the detective soon learns the curse of the demonic Friday and must find a way to stop it before any others disappear.