To get a big promotion, Hayley, an advertising executive who specializes in social media and all things hip, must land a toy company that is all about traditional Christmas as an account.

Riley Thomas is sent by her profit-obsessed boss to shut down one of the company’s holdings, a small outerwear company in Vermont, for missing profit targets. Riley finds that the company is the lifeblood of a town and, instead of closing down the iconic firm, she unexpectedly falls in love and learns valuable lessons beyond the bottom line.