A city where suicide is the only growing business. A shop where you can get everything to cater this urge. In the hand of one family for centuries.. till they get a happy baby. And he has to power to make all around him happy as well.

For Pierre Brochant and his friends, Wednesday is “Idiots’ Day”. The idea is simple: each person has to bring along an idiot. The one who brings the most spectacular idiot wins the prize. Tonight, Brochant is ecstatic. He has found a gem. The ultimate idiot, “A world champion idiot!”. What Brochant doesn’t know is that Pignon is a real jinx, a past master in the art of bringing on catastrophes…