In the lower-middle-class Adams family, father and son are happy to work in a drugstore, but mother and daughter Alice try every possible social-climbing stratagem despite snubs and embarrassment. When Alice finally meets her dream man Arthur, mother nags father into a risky business venture and plans to impress Alice’s beau with an “upscale” family dinner. Will the excruciating results drive Arthur away?

A city girl on a bus tour of the West encounters a handsome rodeo cowboy who helps her forget her simpy city suitors.