Mark Hunter is an intelligent but shy teenager who has just moved to suburban Arizona from New York. Unbeknownst to his parents and peers, at 10pm each school night Mark takes to the shortwave radio in his basement and transforms into pirate DJ “Hard Harry”. Mark’s show, at once thoughtful and profane, becomes an underground hit with students at his high school, inspiring the wrath of his principal and the Federal Communications Commission [FCC].

“Cowboy Up” is a celebration of the risk-taking, daredevil personalities of modern rodeo. In the world of professional bull riding, newcomer Ely Braxton (Marcus Thomas) is the craziest guy around; his brother Hank (Kiefer Sutherland) is a rodeo clown, and the two use each other to play up their acts. But love may be one thing that tears the brothers apart. When Ely falls for the rodeo’s sweetheart (Daryl Hannah), Hank is filled with jealousy and hatred. The brothers try to come to grips with their differences, but the competition gets as fierce as the bulls in the ring.