Adan Kundle, CEO of a major advertising agency, is discovered unconscious in front of a wall of TVs. When he wakes in the hospital, Adan can only communicate through advertising slogans.

Following up on his 2007 documentary, The Most Hated Family in America, Louis Theroux returns to Topeka, Kansas, for a week-long visit with the Westboro Baptist Church. He again joins the Phelps family on their controversial pickets where they try to antagonise communities with offensive slogans and anti-gay placards. But four years on from Louis’s last visit, there are signs of disarray in the Phelps clan. A series of defections of family members has shaken up the church.

Based on the true story of Evelyn Ryan, a midwestern housewife who managed to rescue her family from debt by entering contests for ad slogans sponsored by consumer product companies.