When his father dies, young lad travels to Milan to attend the funeral and decides to follow in his father’s footsteps as a gigolo. He is successful at finding rich women to prey on, but finds himself caught up in a bidding war.

When billionaire Jean-Marc Clement learns that he is to be satirized in an off-Broadway revue, he passes himself off as an actor playing him in order to get closer to the beautiful star of the show, Amanda Dell.